E-commerce

E-commerce in Martinique: our guides and insights

E-commerce in Martinique offers significant opportunities for local brands: artisans, producers, fashion designers, fine grocers, rum distilleries, outdoor furniture makers… Selling online from the Caribbean means reaching the diaspora, mainland Europe and the rest of the world without losing your local roots.

Our e-commerce guides cover technical choices (Shopify, WooCommerce, headless), inter-island and international logistics, taxation (8.5% VAT in Martinique), suitable payment methods, premium product photography and acquisition levers (SEO, Meta Ads, Google Shopping). We also share what we learn about conversion: optimised checkout, social proof, cross-sell and email retention.

Whether you are launching your first store or rebuilding a site that doesn’t convert, you will find here proven methods to turn your catalogue into a revenue engine.

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