Zirla Business
Transforming careers. Connecting talent.
Initial Situation
Zirla Business is a training and support platform run by Gaëlle Allain, dedicated to women undergoing professional retraining in Martinique and the Caribbean. The site promotes human, accessible, and inspiring support, with practical training courses such as VAE (validation of acquired experience), the Creator's Agenda, personal development, and an introduction to regional languages.
Goals to Achieve
Strengthen Gaëlle Allain’s personal brand
Provide easy access to short and practical training programs
Build trust with women in career transition
Create a scalable foundation for future digital services
Challenges to overcome
Reassuring an audience lacking confidence
Avoiding an overly academic or institutional tone
Designing a mobile-friendly and intuitive UX
Keeping content clear and accessible
Solutions Provided
Clean, human-centered, mobile-first design
Authentic storytelling around Gaëlle’s journey
Strong use of testimonials and real-life stories
Simple conversion funnel with online payment and direct contact
Results Achieved
Strong and embodied brand identity
Improved understanding of training offers
Higher trust and user engagement
Scalable base for future services and community features
Visit the website
Explore Zirla Business's final achievement and discover the user experience we created.
